NY Rangers Samuel Blais is trending for the wrong reasons

Under a photo of his sister on Instagram, Sam reportedly mentioned that she was "pomal sexy".

People were quick to shout out the word incest on Twitter.

Come on! Saying your sister is beautiful, no matter what, there's nothing wrong with that.

We don't know how the two people involved usually talk to each other.

But from there to shout the word incest out loud, please have your second coffee.