Are you the one responsible for this f*king gay campaign? Have you lost your fucking mind? You need to take that shit down immediately.
We are the laughing stock of the NHL right now!
They think we are so desperate that we have to advertise to gays now. Dogs and gays.
The reference to dogs referred to the Senators commitment in the community to local animal rescues where they'd ran promotions earlier in the season. Despite Melnyk's objections the campaign ran as advertise as part of the NHL's "Hockey is for Everyone".