New Maple Leafs Social Media Banner Leaves Fans Wondering What It Means

There is speculation amid Leafs fans after the Toronto Maple Leafs out of nowhere changed their social media banner on X (Twitter) to a photo of John Tavares.

Fans don't know why the Leafs suddenly made Tavares the face of their roster out of nowhere, and they didn't make any public thing out of it.

Are the Leafs hinting at something involving Tavares? Is there some piece of news imminent? Is there anything to this?

There's a fairly likely reason why the Toronto Maple Leafs have their mysterious new banner, and a fairly innocuous one.

The photo of Tavares has been used as a meme by some hockey fans, one that has been popular on Leafs Twitter as a silly photo for Tavares' stern face on a zoom call in a plain room.

The Leafs are likely playing to the social media jokes for fun, although oddly enough have not addressed the meme status if so.

Many social media accounts in the NHL have begun to be more engaging with fans, even blurring the lines between fandom and professionalism, something that has been the case for many brands in using social media in a nonchalant way as a marketing tool.

The Leafs recently have used the team's account to post memes and engagement bait for fun, and to keep activeness in a dead period for the NHL of the offseason.

The Toronto Maple Leafs are continuing a trend of social media brands being more open personality wise and less like a standard account operating strictly.