John Carlson and Charlie McAvoy sue company for breach of privacy
In a rare turn of events, John Carlson and Charlie McAvoy have just taken legal action against a company that has allegedly been misusing their likeness without their authorization.
Legal battles in professional sports are usually contained to just contract negotiations between agents and general managers. However, that wasn't the case today. Now, it has been revealed that Charlie McAvoy and John Carlson have sued a company known as IF. It has been alleged that IF has been using their name, image, and likeness after an employment contract was terminated, without their consent.
"NEW: Star NHL Defensemen Charlie McAvoy and John Carlson sue IF Management and its owner for alleged false and unauthorized use of their NIL (name, image, likeness).
Both players are represented by Alexander Aigen for marketing. Aigen entered into an employment agreement with IF in October, 2022, but was terminated without cause in October, 2023.
Carlson and McAvoy allege IF continued to use their likenesses thereafter without permission."
Both players are represented by Alexander Aigen for marketing. Aigen entered into an employment agreement with IF in October, 2022, but was terminated without cause in October, 2023.
Carlson and McAvoy allege IF continued to use their likenesses thereafter without permission."
The details of the suit outline what the offences are that McAvoy and Carleson are suing over, however, do not include any monetary values that they are suing over. For them, there are bigger fish to fry this weekend, and that is game 1 of the Stanley Cup playoffs.
Plaintiffs made six total claims against IF Management and Steven Herz, including Violation of NY Civ. Rights Law, Deceptive Trade Practices, Violation of the Lanham Act, and Misappropriation of Name or Likeness.
Both players will play in playoff games this weekend.
Both players will play in playoff games this weekend.
While this is an interesting case to follow, it's likely that it will take some time to figure out in the courts, and that the case will be settled long before any potential trial occurs.
As seen on Blade of Steel - Two NHL Defensemen sue company over use of their likeness
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